What is banner development for?
The Process of Developing Banners.

Before developing a banner, it is needed to define its target and target audience. The target of developing a banner could be to attract new visitors to the site, or create the image of the company on the Internet, create the image of the goods and produce. There can be a great many targets of developing a banner. Depending on them, there is organized the survey of company’s activities, goods research, sphere of business and only then we start developing a banner.

Banners are developed to promote brands, attract visitors to the corporate site, advertise films, promote campaigns, election campaigns of some candidates, congratulating on occasions and many others.

An effective banner is an idea, embodied visually, which shall attract the visitor and make him click on the banner and go over to the link. Anny banner is targeted at a certain audience (which coincides with a prospect audience of the site advertised).

Obligatory components of an effective banner:

• Good-looking style
• Professional design of the banner
• Flash animation of the banner
• Maximum size of the banner picture with its minimum size in kilobytes.
• Originality (the banner should be eye-catchy and memorable).
• Teaser content of the banner
• Call to action
   

Banner Development Costs

Our company is flexible in regard to banner development costs.

Banner development costs comprise the following:

• Banner format, whether it is GIF or flash banner, for example.
• Terms of banner development
• Need for creating a banner slogan
• Complexity and duration of banner subject
• Visual components of the banner
• Scope of creativity used to develop a banner, for example the number of created characters or backgrounds drawn.
• Size, dimentions and flash version limitations of the banner.
• The number of additionally developed adaptations of the banner, i.e. how many banners, based on the agreed banner, of different size it will be necessary to develop.
   

How to Develop a Banner

Banners can be of several types:

• HTML banners
• Graphical GIF and JPEG banners
• Flash banners

HTML banner involves additional make-up of some site elements, where can be text links or images. HTML banners can be made more attractive by using java script effects or ajax technologies.

JPEG banners are stative pictures, which can be created, for example, in Adobe Photoshop, or clipped off or proportionally compressed from an original message.

Developing a GIF banner is based on interleaving images, and each is shown within a certain period of time- from 0.1 to 10 seconds. To develop a GIF banner one can use Adobe Photoshop or any other special programmes. To develop a flash banner it is needed to use Adobe Flash. To develop a flash banner raster images and vector elements, which are easy to animate, are used.